While it’s unlikely that Facebook Marketplace is the best way to sell your home, using social media to assist with a real estate sale does have its merits.
Real estate agents have long relied on a wide variety of mediums to sell properties in their care. Between billboards, newspapers, radio advertisements, email marketing and a large scope of real estate websites, an enormous part of their role is to ensure that a property for sale is seen by the right people at the right time.
However, it’s no secret that we’re all living in an increasingly digital age. The internet can provide access to pretty much whatever we want within seconds, and real estate is no exception. As such, many savvy real estate agents are turning away from traditional bricks and mortar print advertising methods, and are embracing the power of social media as a means to sell your home.
Why Real Estate Agents Are Embracing Social Media Advertising
As of January 2021, there are over eighteen million social media users in Australia alone. While that figure is certainly daunting, it’s particularly relevant when we realise that it actually amounts to just over 70% of the entire country’s population.
Thus, if you were a real estate agent trying to pitch to as many people as possible while still having the ability to target audiences based on locations, ages, gender and even their basic interests, advertising property via social media simply makes sense.
Interestingly, buyers are also becoming increasingly aware of this trend too. Most savvy real estate agents now have at least a Facebook business page, and many even go the extra mile with setting up a LinkedIn profile. These can be great for connecting with our target audiences, highlighting interesting properties, and talking about real estate issues and what’s happening in the part of the world in which they reside or do business.
A solid social media presence can also help to prove that the agent in question is ‘tech savvy’ enough to navigate the digital world, and in turn use it appropriately as a means to sell your home. It seems to be somewhat of a rising trend, with the benefits of doing so including the following.
Reaching The Right People – The aim of the game for social media property campaigns is to increase views and registrations on listings, with the end goal being increased buyer competition and a faster sale. By specifically targeting the demographics of the potential buyers the agent is hoping to reach, their use of social media to sell your home can significantly cut down on the time spent waiting for those prospective buyers to get in touch.
Cost Effective Advertising – While social media can be somewhat of a rabbit hole for the uninitiated, the sheer amount of data and information it provides can deliver a great return on investment when it comes to real estate tactics. Just $75 has the potential for reaching up to 5,000 people. In turn, the agent can actually track which of those people opened or clicked on the advertisement, and retarget them again based on their browsing behaviours.
The Power Of Visualisation – Real estate is a visual game, and using social media to sell your home can repurpose the photography or videography that you’ve already invested in. While there’s an enormous amount of competition on social media when it comes to grabbing the attention of its users, if someone is already property hunting with a lifestyle or type of property in mind, the right content will all but immediately stop them in their tracks.
Should you be looking to sell your home, enlisting the services of a free property advisor like ESPA can often be a game changer for vendors. As an example, your advisor would likely research the property, local agents, check the zoning, evaluate market conditions, and communicate clearly with the owner regarding all of their options. An advisor can also be particularly useful when it comes to choosing a real estate that’s right for you, and that is able to navigate the process of using digital real estate marketing tactics such as social media as a means to sell your home. When working with a reputable advisor, this often results in homeowners being able to sell their property for significantly more than they initially thought possible.
Take The Stress Out Of Selling Property
A completely free service, Emergency Services Property Advisors provide property advisor services to Police, Fire, Ambulance and S.E.S personnel and their families right across Victoria.
Luke and the team at ESPA are passionate about providing support to some of Australia’s most valued public servants. Along with key industry insights, ESPA also works with a broad range of service providers linked to the real estate industry such as conveyancers, trades, legal practitioners and mortgage brokers.
If you are an emergency services worker looking to potentially buy or sell property in the future, please get in touch with Emergency Services Property Advisors today to discuss how we can turn your real estate dreams into reality, or call Luke directly on 0414 757 705.
