If you’re selling your home and are weighing up your options for marketing, virtual house tours via 3D software and video are the tools of the future.
For most Australians, their house is often their biggest financial asset. Whether it’s a choice that’s been years in the making or even a sudden change in circumstances, deciding to sell is never easy, particularly if it’s your first property or the home holds sentimental value.
If you want your property to get seen by the right types of potential buyers, then the costs associated with photography, floor plans, internet listings and brochures are all necessary evils. However, technology has come a long way when it comes to what your marketing money can buy, and investing in virtual house tours is a trend on the rise.
The Benefits Of Virtual House Tours For Sellers
The events of the last two years have seen almost everything we do shift online, and real estate is no exception. With a record number of buyers purchasing sites unseen, the next best thing to physical property inspections are virtual house tours.
A 3D virtual tour is a real-time, interactive multimedia that allows a user – or in this case, a potential home buyer – to explore a place or space from a 360 degree perspective. The user can move through the home by dragging the mouse, clicking on the image, or pressing arrow keys on the keyboard. It’s very simple to navigate, and allows buyers to “walk through” a property with little more than their smartphone or laptop.
Once thought of as a futuristic luxury, 3D virtual tour software and tools are rapidly becoming the norm in the real estate industry. While it may seem like virtual house tours conducted through 3D software and videography are purely decorative and an unnecessary marketing extra, the reality is they serve a greater purpose.
Quick Turnaround Times – If you want to start generating offers fast, virtual house tours offer buyers the chance to get to know your home without actually stepping foot in it. Particularly relevant for interstate buyers, virtual house tours provide a whole new layer of familiarity that traditional photography just can’t match.
Boost Buyer Confidence – Investing in virtual house tours shows buyers that you’re serious about selling. In addition to reaching wider audiences, this type of marketing tool has the potential to generate more leads through showcasing the highlights of the house, which in turn encourages more competition and ideally, more offers.
Measure The Results – Unlike many other forms of real estate marketing, virtual house tours loaded in a 3D style format are often easily measured. Real estate agents are generally able to pinpoint how many views they generate, what type of people are looking at them, and identify any areas when a potential buyer may be turning off from the home in question.
In addition to the above perks, virtual house tours are now much more affordable to produce than they once were thanks to advancements in technology. In fact, creating one to improve the buzz surrounding your property sale is as simple as enlisting a camera with 360 degree capability, and getting the professionals to weave the images all together.
Above all, partnering with a reputable real estate agent can help you fine tune the process of selling your home, as a good operator will advise you based on the type of property you’re selling, its location, the health of your local real estate market, how much you’re hoping to receive and how quickly you want to sell.
Should you be looking to sell your home or purchase a new one, enlisting the services of a free property advisor like ESPA can often be a game changer. As an example, your advisor would likely research the property, local agents, check the zoning, evaluate market conditions, and communicate clearly with you regarding all of your options – but where do you find one?
Take The Stress Out Of Selling Property
As a completely free service, Emergency Services Property Advisors provide property advisor services to Police, Fire, Ambulance and S.E.S personnel and their families right across Victoria.
Luke and the team at ESPA are passionate about providing support to some of Australia’s most valued public servants. Along with key industry insights, ESPA also works with a broad range of service providers linked to the real estate industry such as conveyancers, trades, legal practitioners and mortgage brokers.
If you are an emergency services worker looking to potentially buy or sell property in the future, please get in touch with Emergency Services Property Advisors today to discuss how we can turn your real estate dreams into reality, or call Luke directly on 0414 757 705.